NEON is a connected, multi-channel, cloud-based CRM database. What does this mean to my organization?
Most organizations have between three and five databases; more significantly, these data sources do not communicate with each other. This makes it near impossible to see the larger picture of what any donor, member, organization, individual, or volunteer means to your organization. When was the last time they donated? Did they attend your fundraising event with their spouse last year? How long have they been a member? Which web, email, and print campaigns did they respond to? What was the last staff activity with this person? Did they open the last email you sent? How can any organization make use of all of this great information if the information is not connected and reportable in one system? Giving your staff the tools to easily comprehend constituent behavior efficiently and effectively is vital to providing insight in how best to interact with and solicit your constituents.
NEON was created in 2004 to be the most comprehensive, user-friendly, cloud based CRM database for nonprofits.
Connected Donors/Members/Attendees
Making your donors and members feel connected to your organization is vital to increasing their giving and support. When a donor or member becomes more than just a name, they feel connected, and they become more active. They donate more, attend more events, bring colleagues to join, share emails, promote your activities on social networks, create peer-to-peer fundraising pages, and help your organization grow. The more information you can collect about your constituents in one place, the more you can speak to them as a real person.
